Global Village (term)
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For other uses, see Global village.
The global village is a term probably coined by Marshall McLuhan, first recorded in his 1962 book The Gutenberg Galaxy.
The term refers to McLuhan's thesis that electric communications media restore to Western civilization many features expressed by oral cultures. In his characteristic style, McLuhan argued Western culture started to "implode" with the introduction of radio and is now heading into a strange new world of high technology coupled with pre-textual patterns of communication (i.e. the use of image, multiple points of view, etc).
