Gladys Hartman
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Dame Gladys Marea Hartman, DBE (22 June 1920 – 29 August 1994) was a British athletics administrator.
[edit] Background
Gladys Marea Hartman was a British athlete who was the first woman athlete to be sponsored by a commercial company.[citation needed] In the 1950s she secured sponsorship deals with Bovril, Birdseye, Kraft and Sunsilk, who were all keen to help promote women's championships.[citation needed]
In 1981 she became the first chairwoman of the British Amateur Athletic Board.[citation needed]
She died in 1994[1], aged 74, several months after her damehood.

