Giant Manufacturing

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The bike that Alexander Vinokourov used at the 2005 Tour de France.
The bike that Alexander Vinokourov used at the 2005 Tour de France.
A Giant head badge.
A Giant head badge.

Giant Manufacturing Co. Ltd. is a Taiwanese bicycle manufacturer. Established 1972 in Tachia, Taichung, Giant (捷安特) started as an OEM, manufacturing bicycles to be sold under other company brand names (like Schwinn). In 1986, Giant, under new president Bill Austin, established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. Today Giant is well-known around the world as a manufacturer of quality bicycles and has sales in over 50 countries, in over 10,000 retail stores. Its annual global sales surpassed 2.8 million bicycles in 1998.

A Giant TCX Cyclocross
A Giant TCX Cyclocross

Giant has manufacturing facilities in Taiwan, Netherlands, and the People's Republic of China.

Giant introduced the compact geometry frame for racing bicycles. The Union Cycliste Internationale altered the specific requirements to allow for a sloping top tube.

Giant currently categorise their bikes in seven groups:

  • Road Training, advanced and professional road bikes are included in this group.
  • Mountain Includes bikes for various riding styles. From casual single track to race specific downhill bikes.
  • Comfort A range of casual city bikes.
  • Mode Bikes designed for youth teens.
  • Indoor Cycling Indoor fitness bikes.
  • Family Cycling Bikes designed for children.
  • Speciality HALFWAY is the only bike in this folding bike group.

In 2006, Giant introduced the TCR Advanced road bicycle frame, a high end carbon fiber racing design which integrates the seatpost and frame together as a single unit. Using this design the seatpost on a new frame must be cut precisely to fit the owner by a trained Giant dealer. Proponents of this design point to weight savings and increased rigidity, at the expense of being able to fit the bicycle to a different rider in the future.

Giant introduced its Maestro suspension in 2006. Maestro Suspension, according to Giant, is designed to deliver an efficient rear suspension power transfer. Maestro utilizes a set up of four pivot points and two linkages to create a floating pivot point which is designed to reduce pedal bob and enables the rear wheel to travel vertically.

Giant currently sponsors three international cycling teams, the Global Giant Mountain Bike Team and men's T-Mobile Team, as well as many national teams. The T-Mobile women's road team is also sponsored by Giant.


[edit] Timeline

  • 1972 - Establishes Giant Manufacturing Co. Ltd. in Taiwan
  • 1980 - Becomes Taiwan's Largest Bicycle Manufacturer
  • 1981 - Establishes Giant Sales Company, Taiwan
  • 1986 - Establishes Giant Europe BV, Netherlands
  • 1987 - Establishes Giant Bicycle Inc., USA
  • 1989 - Establishes Giant Company Ltd., Japan
  • 1991 - Establishes Giant Bicycle Co., Canada, Inc.
  • 1991 - Establishes Giant Bicycles PTY Ltd., Australia
  • 1992 - Establishes Giant Co. Ltd., China
  • 1994 - Goes Public on Taiwan Stock Exchange (TWSE: 9921)
  • 1996 - Establishes European Factory, Netherlands.
  • 1997 - Establishes Chuansin Metal Products (Kunshan) Co. Ltd., China
  • 1998 - Manufactures 2,840,000 bicycles in a single year
  • 1998 - Acquires 30% share of Hodaka in Japan
  • 2002 - Manufactures 4,730,000 bicycles in a single year
  • 2006 - Giant released accessories into the UK such as pumps, little apparel and luggage.
  • 2007 - Giant becomes the world's largest quality cycle manufacturer

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