Gary Lilien

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Dr. Gary L. Lilien is the Distinguished Research Professor of Management Science at The Pennsylvania State University and is also the co-founder and Research Director of ISBM ISBM (Institute for the Study of Business Markets), the world's leading institution focusing on fostering research in B2B markets. He has authored or co-authored twenty books, including the very popular Marketing Models with Phil Kotler and Sridhar Moorthy, Marketing Engineering with Arvind Rangaswamy and most recently, Principles of Marketing Engineering, with Arvind Rangaswamy and Arnaud De Bruyn. He has also published over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory. He was departmental editor for Marketing for the journal, Management Science; is on the editorial board of the International Journal for Research in Marketing; is functional Editor for Marketing for Interfaces, and is Area Editor at Marketing Science. He was Editor in chief of Interfaces for six years.

He belongs to INFORMS, the American Marketing Association, the Product Development and Management Association, and the European Marketing Academy. He has served on the NSF advisory panel for the Decision and Management Sciences program.

He is the former President as well as Vice President/Publications for The Institute of Management Sciences. He is VP for External Relations and an Inaugural Fellow of the European Marketing Academy and serves on the board of directors of the INFORMS College on Marketing. He is an Inaugural INFORMS Fellow, was honored as Morse Lecturer for INFORMS and also received the Kimball medal for distinguished contributions to the field of operations research. The American marketing Association recently announced Dr. Lilien as the 2008 recipient of the AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, the highest honor a marketing educator can receive. He has received honorary doctorates from the University of Liege, the University of Ghent and Aston University. Dr. Lilien's PhD students at Penn State have become faculty members at esteemed universities such as U Penn, U Texas at Austin, and UNC - Chapel Hill, among others.

Dr. Lilien's research interests are in marketing decision support, marketing engineering, market segmentation, new product modeling and marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling.

He consults for many companies and is principal of the Marketing Engineering consultancy, DecisionPro [1]. More details are available at garylilien.info.