Gardenia (brand)
From Wikipedia, the free encyclopedia
Gardenia is a brand of pre-packaged bread products in a number of Asian countries. It is the market leader for pre-packaged bread products in Malaysia, Singapore and the Philippines and is produced by QAF Limited. [1] Their slogan is "So good... you can even eat it on its own."
◘◘-History-◘◘
The first Gardenia bakery was started in 1969 by American Horatio 'Sye' Slocumm who'd been sent by the International Executive Service Corporation to East Malaysia. [2] In 1978, Slocumm expanded to Singapore opening a small in-store bakery in Bukit Timah Plaza. A commercial bakery was started in 1983. Within two years, it was the most popular bread brand in Singapore. [3] In 1986, the Malaysian branch opened its first bakery in West Malaysia, located in Kuala Lumpur. Within four years, Gardenia became the most well recognised and market leader in Malaysia. [2][4] Gardenia expanded to Thailand in 1987, to India and China in 1996 and to the Philippines in 1997. [3][5]
On January 7, 2008, Gardenia Bakeries (Philippines) Inc. announced plans to invest P 700 million ($1 = P 41) as expansion - with initial P 100 million for its loaf and pan de sal lines.[6]
