Game portals
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Game portals are distribution channels for games. People can play or download games from a portal and/or buy it through a gameportal. One reason for using gameportals is publicity: the top listings of games in gameportals receive millions of downloads and/or gamers that want to play online - and generate much revenues. It is true that portals typically take 50-65% net sales share, but even then the rest of the share provides a good income especially for top game publishers.
Game portals contain online casual- and skillgames. These games are a growing genre of internet culture. They allow visitors to compete for money in games of skill or play various casual games online.
With gambling (mainly poker) becoming illegal in USA, attention has moved to skill gaming as the legal and safe way to play games to win cash.

