Freshpet
From Wikipedia, the free encyclopedia
| Freshpet | |
|---|---|
 |
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| Type | Corporation |
| Founded | (2005) |
| Headquarters | Secaucus, NJ 07096-2157, United States |
| Industry | Dog food |
| Products | Refrigerated Dog Food |
| Website | www.freshpet.com |
Contents |
[edit] Company History
Freshpet, located in Secaucus NJ, is the only US manufacturer and marketer of fresh, refrigerated dog food. The process factory is located in Quakertown Pennsylvania, which originally produced meatballs and burger patties for humans. In 2006, Freshpet began test marketing in Canada and San Francisco, and is gradually becoming available in more cities across the United States.
Freshpet recently has teamed up with celebrity dog trainer and the author of "The Loved Dog", Tamar Geller to create The Loved Dog Treat.
[edit] Current Products
Freshpet makes two brands of fresh refrigerated dog food, Freshpet Select and Deli Fresh. Each consists of 70% high protein meat (beef, chicken or turkey) mixed with carrots, peas and brown rice. There are no by-products, fillers, corn, wheat gluten, or preservatives in either brand. Freshpet products are apart of the PANDEAN Diet for pets.
Freshpet Select comes in:
- Chicken, Vegetable & Rice for Adult Dogs
- Chicken, Vegetable & Rice for Puppies
- Chunky Chicken, turkey, Vegetable & Rice
- Chunky beef, Vegetable & Rice
- Fresh Bites.
Deli Fresh comes in:
- Chicken, Vegetable & Rice for Adults
- Chicken, vegetable & Rice for Puppies
- Turkey, Vegetable & Rice
- Fresh Bites.
Treats:
- The Loved Dog Treats by Tamar Geller
[edit] Innovation
[edit] Refrigeration
Unlike most pet food on the market, Freshpet relies heavily on refrigeration. Compare to other dog food brand names on the market, Freshpet has the shortest expiration date (not including BARF Diet or Raw Diet). An unopened roll can usually last up to 14 weeks or by the use before date. Once opened, it must be used within a 7 to 10 days interval. Freshpet product must be refrigerated at all times.
[edit] Thermal Processing
The reason Freshpet product must be refrigerated at all times is due to how the products are processed. The meats in Freshpet products are not pre-processed, heat-treated or frozen and are cooked at 1/3 of the time as compared to dry and canned foods. This process makes Freshpet products more vulnerable to spoilage. However, the light pasteurization leaves in more natural flavor and more amino acid from the original meat.
[edit] Media Exposure
In the recent 2007 pet food recalls, panic struck the pet food industry. Being one of the few pet food companies not affected by the recall, Freshpet capitalized the opportunity and had its record high sale since it establishment in 2005. Newsweek released an article exploring the success of Freshpet.
