Flow TV

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FlowTV is the third network launched by Ripe Digital Entertainment. In April 2007, Flow TV delivered short-form programming to Cable On Demand subscribers through Comcast, Time-Warner, and a host of other nationally available MSOs. Focusing on the urban consumer, FlowTV is an authentic look into the streets, clubs and studios of the hip-hop movement, FlowTV is attempting to reach a core audience of male and female 18-34 year olds.

1 Multi-Platform Availability
2 Programming
3 Connective Advertising
4 External links

[edit] Multi-Platform Availability

FlowTV is available to viewers free-of-cost at their broadband internet site: www.flow.tv. It is also available on cable VOD, and over wireless devices like iPods and video-capable cell phones. By offering content on demand over multiple platforms, FlowTV is catering to the ADD consumers in the age of digital media.

[edit] Programming

FlowTV delivers a hip mixture of stylized visuals laid over music and rhymes from a variety of artists on a variety of labels. Their programming focuses primarily on the musical aspect of the hip-hop scene with programs like Smack (artist interviews), Flow Live (artists perform live), and the VIP Lounge (intimate portrait of a particular musician). However, Flow also examines the ladies of hip-hop with its model profile show: Flowlicious.

[edit] Connective Advertising

Connective advertising consists of advertisements “baked into” the programs delivering multiple impressions on consumers without breaking the viewing experience in the way traditional commercial breaks do. Advertisers are then charged on a per-view basis making for a uniquely efficient marketing transaction for all parties involved.