Financial roadshows

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A financial roadshow is a series of meetings across different cities in which top executives from a company have the opportunity to talk with current or potential investors. They can range from two or three days in one country or continent to marathon, three-week trips to financial centers around the world. The most common reason for a financial roadshow is an IPO, in which a privately-held company’s shares go public and investors have an opportunity to buy into it. Other reasons for roadshows include privatization of a government-owned industry, similar to a private company going public and a capital increase, in which a company seeks investors to buy new stock it is issuing to raise money. Finally, a non-deal roadshow is purely so that executives can hold discussions with current and potential investors, and nothing is offered for sale.