Extreme (marketing)

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The term extreme, often deliberately misspelled as "xtreme", "x-treme", or some other variant is frequently used in advertising and marketing. A form of sensationalism, the term is used for indicating that what's being marketed is, supposedly, better, more powerful or otherwise enhanced. "Hardcore" is sometimes used in a similar manner. The term is often used when comparing a product to similar competing products or even products of the same manufacturer, in order to distinguish it from simpler or not as "extreme" products.

[edit] Examples

Household cleaning products, referring to their supposedly "extreme" cleaning properties.
Whitening toothpastes, hair gel and other similar hygienic or cosmetic products, usually referring to their supposedly "extreme" performance.
Many toys, especially action figures and sport/combat inspired toys, trying to give them a "hardcore" perceived attitude.
Some sequels or special editions of hentai manga such as Bondage Fairies are also labeled "extreme", to indicate either more "hardcore" content, or enhanced art.
Some video games also carry the word "Extreme" in the title.