Talk:Experiential marketing

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experiential marketing is more refined form of service marketing.companies tend to emphasize on the potential accounts and talk on their brands.while service marketing is based on the every customer which buy once or twice the product of any company's product.

Speaking as a person uninformed of the advertising world, this article is terrible! The term 'experimental marketing' is extremely vague, but seems in this article to be agreed to refer to one particular type of new advertising... a type which in the article there no clear examples of! I'm still not sure what this is. Is it where a company sets up a web site which attracts viewers on its own merit? This article needs clearer, less technical explanations along with specific, well-known examples. Solarinus 03:18, 9 March 2007 (UTC)

  • I agree. I've tagged it with {{buzzword}} but I'm in no position to clarify what the heck this article is talking about. --Strangerer (Talk | Contribs) 22:38, 13 March 2007 (UTC)

It has been cleaned up substantially - EH

It's been cleaned up from what it was, but it still reads more like an essay than a reference article. I've tagged it {{Essay-entry|article}} Yatta 22:01, 31 March 2007 (UTC)

Written in reference articel format. References added to bottom under references section


i helped too. this should not be flagged. this is anarchy by idiots

This category of marketing is really starting to take off. Big money is being thrown behind groups that specialize in experiential marketing..... because it is validated to work.

I don't see a quote from a respected newspaper article being a sleezy reference any more than a link to a CLOSED FORUM that REQUIRES 1) registration and 2) approval. REF: Experiential Forum . com

I'm a neutral party with an interest in new marketing approaches, are you neutral? Zotter 14:06, 20 August 2007 (UTC)

I find the article very confusing. I actually came across the term "experiential marketing" as used over the last 18 months or so by Stowe Boyd (see citations I collected here: http://climbtothestars.org/archives/2007/11/20/stowe-boyd-on-experiential-marketing/ ) to mean something like "marketing through having somebody actually experience your service/product and report honestly about it". This is an independant use of the term which is gaining some traction in the web 2.0 world -- should it be mentioned in the article too? -- StephanieBooth —Preceding unsigned comment added by 85.218.26.157 (talk) 20:00, 20 November 2007 (UTC)

Sounds appropriate to me. I say add or clarify anything you can, and others will probably take a closer look. Plinkit (talk) 21:51, 20 November 2007 (UTC)

[edit] POV Text

Sentences like:

  • Experiential Marketing connects consumers with brands in personally relevant and memorable ways.
  • In today's marketing landscape experiential marketing is leading the way.
  • In the past ten years, experiential marketing has become a hot topic in the branding world.

need to be reworded. And other sentences like:

  • The idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience certain feelings – comfort and pleasure on one hand, and avoidance of discomfort and displeasure on the other
  • In contrast, traditional product centric marketing reflects a left brain bias because it generally seeks to persuade consumers by invoking rational factors that position the advertised brand as better than competing brands. Product centric marketing presumes a degree of rationality in consumers’ decision-making that contemporary brain science refutes. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.
  • It offers an engaging, entertaining and interactive brand experience unmatched by traditional marketing.

There are certain examples from U.S but how they carry out experiantal marketing is not known.Can this be made clear. Readers will end up cooking up their own ideas about this.-PKJ —Preceding unsigned comment added by 210.212.218.148 (talk) 17:49, 10 September 2007 (UTC)

need to have citations referring to neutral 3rd-party sources. If none cane be found, then it should be stated that these are theories (and who is formulating these theories). --NeilN 15:13, 20 August 2007 (UTC)

If the article is unchanged, I'll try to have a go at cleaning it up tonight. --NeilN 15:15, 20 August 2007 (UTC)