Evian
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Evian is a French brand of mineral water from several sources near Évian-les-Bains, on the south shore of Lake Geneva.
Today, Evian is owned by Danone Group, a French multinational company. Evian first entered the U.S. market in 1978 where it was served in high-end restaurants, lounges, and hotels in New York City and throughout Hollywood. In addition to mineral water, Danone Group uses the Evian brand for a line of organic skin care products as well as a resort in France.
In popular culture, Evian is portrayed as a high-end and pricey bottle of water. This makes it a popular water among celebrities.
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[edit] History
- 1789: During a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a Mr Cachat. The marquis, who was allegedly suffering from kidney and liver problems, drank regularly of the water while he walked, and claimed that his health improved. Encouraged by Lessert's advocacy of the 'miraculous' water, local doctors began to prescribe it as a health remedy. In response to the growing success of the water, Mr Cachat fenced off his spring and began selling the water.
- 1824: The first baths appeared. The name of the spring was changed from Sainte Catherine to the Cachat Source.
- 1826: The Duke of Savoy gave his permission to start bottling water from the spring.
- 1829: The first Société des Eaux Minérales (Mineral Water company) was founded.
- 1859: The business became a public company as the "Société anonyme des eaux minérales de Cachat".
- 1860: The business became French when Savoy was incorporated into France under the Treaty of Turin.
- 1878: The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine academy.
- 1908: Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel which today is a part of Owens-Illinois.
- 1969: The first PVC bottle was launched.
- 1970: The BSN Group, which eventually became the Danone Group, took 100% control of Evian brand.
- 1995: Evian switched to collapsible PET bottles.
[edit] Environmental Record
Bottled water sales in the UK went down by 9 percent in the first few months of 2008, after having risen at more than 6 percent annually for 10 years. This could be due to the fact that there has been an environmental backlash on bottled water that claims it is “immoral and wasteful.” [1] A one-liter bottle of water requires 162g of oil and seven liters of water in its manufacturing, which creates enough greenhouse gas emissions (CO2) to fill 10 balloons (100g). The Eastern Garbage Patch, an area that covers hundreds of miles of the northern Pacific ocean, was discovered in 1999 and was estimated by researchers to contain about a million mostly small pieces of plastic per square mile. [2]
On top of the carbon emissions created in the production of water bottles are the additional carbon emissions made in the transportation of bottled water from its origin to its many destinations around the world. Transportation of bottled water throughout and internationally for the UK makes about 31,000 tons of CO2 a year. This includes shipping bottled water to other countries, and between origins of water, bottling facilities, and distribution points. [3]
In an effort to improve its company’s image, Evian has revealed a series of environmental initiatives that include: (1) the creation of the Evian Water Protection Institute[4], (2) the incorporation of recycled PET plastic into the bottle sizes that receive the most sales[5], and (3) joining with RecycleBank, an award-based company that gives participating households redeemable points according to the amount of materials they recycle. [6]
[edit] References
- ^ http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=559461&in_page_id=1770 Daily Mail Retrieved 5/02/08
- ^ http://www.guardian.co.uk/environment/2008/feb/10/water.foodanddrink?gusrc=rss&feed=fromtheobserver The Observer Retrieved May 14, 2008
- ^ http://www.guardian.co.uk/environment/2008/feb/10/water.foodanddrink?gusrc=rss&feed=fromtheobserver The Observer Retrieved May 14, 2008
- ^ http://www.greenbiz.com/news/2008/04/25/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles GreenBiz Retrieved April 29, 2008
- ^ http://www.bevnet.com/news/2008/4-18-2008-Evian.asp The Beverage Network Retrieved April 30, 2008
- ^ http://www.greenbiz.com/news/2008/04/25/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles GreenBiz Retrieved April 29, 2008
[edit] See also
[edit] External links
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