Europe, the Middle East and Africa

From Wikipedia, the free encyclopedia

Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the following regions:

• The Americas, being North, Central and South America (NCSA, AMER or AMS)
• North and Latin America (NALA)
• North America, being Canada, the United States of America and Mexico (NORAM)
• Europe, the Middle East and Africa (EMEA)
• Latin America and the Caribbean (LATAM, or LAC)
• Asia Pacific and Japan (AP, APAC, JAPA or APJ)

Increasingly, companies are separating their Eastern European business from the rest of Europe, and refer to the EEMEA (Eastern Europe, Middle East, and Africa) region separately from the Western/Central European (mostly European Union) region.