Eureka Forbes
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Eureka Forbes, part of the Shapoorji Pallonji Group's Forbes Gokak, operates in over 92 cities in India and employs over 6,000 individuals. Eureka Forbes were the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in the 1980s.
In order to introduce these previously unknown products to a society in which nationwide commercial campaigns were an impopssibility, the company had to pioneer another innovation - direct selling. The corps of suit-clad Eureka Forbes salesmen were the first such in the country and were a tremendous success. They are now Asia's largest direct selling organisation with 5,000 a strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily.
Such was the success of Eureka Forbes that Aquaguard has now become an adjective for drinkable water in India, like Xerox for photocopying[citation needed].
