Embedded marketing

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Embedded marketing refers to a new type of advertising. Instead of regular commercials, companies pay to place their products in the TV show or movie.[1][2][3] [4]

[edit] See also

[edit] References

  1. ^ Schiller, Gail (2005-06-01). Win, draw for Burnett branding. The Hollywood Reporter. Retrieved on 2008-05-28. “"But marketers warned that "Apprentice" had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant. ."”
  2. ^ Swift, Deanna (2005-07-07). Leaked Memo Reveals WTO Plan to "Sell" Itself to American Youth. Alternet.com. Retrieved on 2008-05-28. “"Adopt embedded marketing strategy. Teen marketing research shows that teens may respond positively to marketing symbols used in association with formerly unpopular brands."”
  3. ^ When ads get Personal. CFO, The Magazine for Senior Financial Executives (2001-09-01). Retrieved on 2008-05-28. “"The executive creative director at marketing firm RTCdirect, in Washington, D.C., Shapiro sees embedded marketing as the logical next stage in the development of loyal brands."”
  4. ^ Lomax, Alyce (2006-03-23). Advertising, Disrupted. Motley Fool. Retrieved on 2008-05-28. “"Product placements and programming with embedded marketing messages are also becoming more prevalent."”
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