El Familion Nestle

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El Familión Nestle is the Panamanian version of Deal or No Deal, it is aired on Telemetro Panamá and sponsored by Nestlé. The show was also aired on several countries in Central America, including Nicaragua, Guatemala, El Salvador, Honduras and Costa Rica. This program was the result of identifying the need to create consumer awareness among the Latin American markets[[; by creating the need to collect and mail the labels of products manufactured by Nestlé, consumers now were aware that Nestlé not only manufactured traditional Maggi soups, but also a new kind oh homemade soups “caceras”, Nesquik cocoa flavor for milk, Nido milk with many presentations as baby, toddlers, skim ie. Svelty, etc.

The show was produced by endemol (creators of Big Brother) with an alliance with Corporacion MEDCOM, the largest television network company in Central America. The show was hosted by South American animator Nelson Bustamante and was based on 24 contestants (four from each Central American country including Panama) receiving 24 sealed aluminum suitcases, each suitcase has a logo of a Nestlé product. The first round is based on random questions that each of the 24 contestants answers electronically, the one contestant that accumulates the most points will be selected to choose a suitcase to open in the second round. He will guess how much money it’s marked in the inside and will have to select all suitcases except one, the one assigned to him at the beginning of the show; he might trade it just once for another one. By the end of the show he will receive a cheque prize equivalent to the amount printed inside the last suitcase to be opened. The prizes ranged from US$0.01 to US$125,000. This made it a show with a large audience throughout Central America. The show was filmed on Saturdays and aired post edition, three weeks later on a Sunday.