Eastwood Insurance

From Wikipedia, the free encyclopedia

Eastwood Insurance Services is a Fullerton, CA based,[1] American insurance broker founded in 1989,[2] that specializes in automobile insurance. The company has aired several nationally broadcast television commercials, their most prominent ones featuring a cowboy who laments a customer overpaying for insurance and responds, "Should'a, Could'a, Eastwood'a."[3]

The company was fined $300,000 in 1997 for "employing unlicensed people to transact insurance and for acting as an agent for an unlicensed insurer."[1] In addition in 2005 the company was the product of a class action lawsuit alleging that it refused to pay 156 past and current telephone sales agents for overtime worked.[4] The case was unusual in that the court of Santa Ana, California ruled that the plaintiffs, in addition to their settlement of $1.2 million dollars in back wages, should receive an additional $2.1 million dollars in plaintiffs attorney's fees because, "the plaintiffs' legal bill was driven up by unusually protracted and acrimonious wrangling."[4] The company's annual gross income is estimated to be approximately $30 million US dollars.[5] Despite the nationally broadcast television commercials, the company lists direct mail as their biggest marketing channel.[5] The company has recently been bought out.[citation needed]

[edit] References

  1. ^ a b Eastwood Insurance Services fined $300,000, bizjournals.com, accessed January 14, 2007.
  2. ^ Eastwood's History, eastwoodinsurance.com, accessed January 14, 2007.
  3. ^ Eastwood Commercials, eastwoodinsurance.com, accessed January 14, 2007.
  4. ^ a b Selvin, Molly. Legal Bill Exceeds Plaintiffs' Award; A Judge Grants Lawyers For An Insurer's Agents $2.1 Million, Nearly Twice Their Clients' Take., insurancenewsnet.com, accessed January 14, 2007
  5. ^ a b Case study: Eastwood Insurance, qas.com, access February 13, 2007.

[edit] External links