E3 Media & Business Summit
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E3 Media & Business Summit is the successor to the Electronic Entertainment Expo (E3), which had been the central event of the North American game industry for the previous 12 years.[1]
[edit] Schedule
The revamped show will consist of "suite-based meetings with the software showcase in a controlled and business-like environment" as well as a daily luncheon conference session with top executives and/or analysts and a Serious Games showcase according to Doug Lowenstein, President of the ESA.
Previously, E3 happened on a week-long schedule that only slightly varied from year to year, making it easier for attendees. At the LACC, the ‘Conference Program’ normally ran from Tuesday to Thursday, while the main attraction, the expo, opened its doors on Wednesday.
Many of the big players (Sony, Microsoft and Nintendo) had their press conferences on the Monday and Tuesday of the week of E3. Generally, large-scale events were held at rented-out hotels or the amphitheater within Los Angeles County and were usually invite-only – Sony, for example, had hosted pre-E3 press events in the Sony Pictures Studio in Culver City. The major console makers were known to make significant announcements during these events and unveil products on the show floor.
The conference program was meant for game publishers and developers to discuss the development of the industry. Conferences generally happened behind closed doors on the second floor of the LACC, away from the eyes of the public. Wednesday started the three days of the exposition (designated Day 1, Day 2, and Day 3).
This was when the attendees got to move around the floors. Friday was the shortest day, ending two hours earlier. In 2006, only those with early access (exhibitors and pre-approved media) were allowed on the show floor before 11 a.m. on opening day of the expo.
