Dubble Bubble

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Dubble Bubble is a brand of bubble gum invented in 1928 by Philadelphia-based Fleer. Walter E. Diemer—an accountant at Fleer—enjoyed experimenting with recipes during his free time. In an interview a few years before his death he said "It was an accident". In 1937, the gum went on the market nationally. The gum only holds its flavor for a short time, then it becomes flavorless.

It featured a comic strip that came with the gum starting in 1930, featuring twin brothers Dub and Bub. They were replaced by a new character named Pud in 1950.

Dubble Bubble was distributed in military rations during World War II until 1942. Due to war efforts, latex and sugar became scarce, briefly putting a halt to bubble gum manufacturing in the US. By 1951 Fleer was again able to manufacture Dubble Bubble and in 1954, the company began sponsoring bubble gum blowing contests--which grew in popularity and were eventually televised. Fleer eventually extended the line to apple, grape, and watermelon flavors. In 2000, this spirit was resurrected when Concord Confections (which bought Dubble Bubble in 1998) began a nationwide bubble gum blowing contest for children aged 12 and younger in Wal-Mart stores across America. The Wal-Mart contest ended in 2006.

Dubble Bubble was introduced as the first five-pack of gum in 1957, and began selling gumballs in 1999. The gum is sold in 50 countries.

In 2003, Dubble Bubble celebrated its 75th anniversary.

The brand was acquired by Chicago-based Tootsie Roll Industries in 2004, as part of its purchase of Concord Confections.

The bubble gum creation process was shown on an episode of How It's Made.

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Confectionery products of Tootsie Roll Industries