Image:Dovelution.jpg

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Dovelution.jpg‎ (405 × 228 pixels, file size: 46 KB, MIME type: image/jpeg)

Description	A promotional image distributed by Ogilvy & Mather and used on their own website to illustrate the seventy-five-second commercial Evolution (2006)
Source	Screencapture from the production company's website
Date	Evolution was released on October 6, 2006.
Author	Copyright owned by Unilever.
Permission (Reusing this image)	None. Image use permitted only under Fair Use guidelines

[edit] Licensing

This image is a screenshot of a copyrighted television program or station ID. As such, the copyright for it is most likely owned by the company or corporation that produced it. It is believed that the use of a limited number of web-resolution screenshots

for identification and critical commentary on the station ID or program and its contents
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, might be copyright infringement. For more information, see Wikipedia:Non-free content.

To the uploader: please add a detailed fair use rationale for each use, as described on Wikipedia:Non-free use rationale guideline, as well as the source of the work and copyright information.

[edit] Fair use rationale for Evolution (Dove)

Fair use rationale

It is believed that the use of this image on the English-language Wikipedia to illustrate an article on the commercial in question, or the advertising campaign of which it was part, falls under the "Non-profit educational" clause of the Fair Use doctrine currently upheld by United States law. (17 U.S.C. § 107)
The image is irreplaceable; a free analogue is impossible to produce as the original will be covered by copyright for the foreseeable future.
Owing to the limited web-resolution of the image, only a small portion of a copyrighted work is used.
For the same reasons, the portion of the copyrighted work used is of inherently lower quality than the original, reducing the risk of competitiveness and therefore the effects of this copy on the market for or value of versions held by the owner of the copyright.

File history

Click on a date/time to view the file as it appeared at that time.

	Date/Time	Dimensions	User	Comment
current	18:15, 13 December 2007	405×228 (46 KB)	GeeJo (Talk \| contribs)	({{Information \|Description=A promotional image distributed by Ogilvy & Mather and used on their own website to illustrate the seventy-five-second commercial ''Evolution'' (2007) \|Source=Screencapture from the production company's webs)