Doritos

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Nacho Cheese Doritos
Nacho Cheese Doritos
Mexican Nacho Flavored Doritos, Israel (old style)
Mexican Nacho Flavored Doritos, Israel (old style)
Cool American Flavored Doritos found in Amsterdam.
Cool American Flavored Doritos found in Amsterdam.

Doritos (IPA: /dəˈriːɾoʊz/) is a brand of flavored tortilla chips produced since 1966 by the American food company Frito-Lay (a division of PepsiCo, Inc.).[1] Doritos are sold in many countries worldwide in assorted flavors. The chips are made of ground corn, corn oil, and seasoning.

The brand's marketing campaigns have included many television commercials featuring Avery Schreiber,[2] Jay Leno,[1] and Ali Landry,[3] as well as product placement in movies, such as Wayne's World[4] and has also sponsored the presidential campaign of Stephen Colbert.

Contents

[edit] Flavors (United States)

The following is a list of all Doritos flavors sold in the United States:[5]

  • Blazin' Buffalo & Ranch
  • Cheeseburger (X-13D)
  • Cool Ranch
  • Fiery Habanero
  • Nacho Cheese
  • Natural White Nacho Cheese
  • Poppin' Jalapeño
  • Ranchero
  • Salsa Verde
  • Sizzlin' Picante
  • Smokin' Cheddar BBQ
  • Spicy Nacho
  • Spicy Sweet Chili
  • Toasted Corn
  • Quest (mystery flavor)
  • Zesty Taco

The Nacho Cheese flavor is also available in Baked!, Light, and 100 Calorie Mini Bites; both Nacho Cheese and Cool Ranch are also available in Reduced Fat varieties.[5]

"Doritos Collisions," which include two different flavors in the same bag, are also available in the United States and Canada. The two varieties of Doritos Collisions are Hot Wings/Blue Cheese and Zesty Taco/Chipotle Ranch.[6]

In 2007 Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. The only flavor identification on these chips was "All American Classic". The flavor was later identified as cheeseburger.[7]

In 2008, Doritos debuted a "mystery flavor", Quest, with prizes being given as puzzles are solved.[citation needed]

[edit] International variations

  • Australia
    • Doritos are available in: Tapas, Chili, Plain, Tasty Cheese, Mexicana, Sweet Chili, Nacho Cheese, and Cheese Supreme.[8]
  • Canada
    • Doritos are available in: Nacho Cheese, Zesty Cheese, Spicy Nacho, Jalapeño and Cheddar, Baked! Nacho Cheese, Sweet Chili Heat!, Bold BBQ, Chili Cheese Lime, Red Hot Reiner, Cool Ranch, Tandoori Sizzler! and Doritos Collisions Hot Wings/Blue Cheese.[9]
  • China
    • Doritos are available in: Nacho Cheese and Rock Taco flavors.[10]
  • France
    • Doritos are available in: Dippas Nature, Nacho Cheese, Sweet Chili and Sweet Barbecue flavors.[11]
  • Germany
    • Doritos are available in: Nacho Cheese and Cool American†. In addition, Frito Lay also sells Doritos Dippas Salsa in 3 flavors (Chili Cheese, Medium Salsa and Hot Salsa). Doritos in Germany are manufactured, imported and distributed by Frito Lay's Dutch arm, Smith's Food Group B.V. in Maarssen.[12]
  • Mexico
    • Doritos are available in: Nacho Cheese, Incognito (Salsa with Lemon), 3-D (tridimensional cheese chips), Pizzerola (Pizza), Diablo (Spicy Habanero) and Salsa Verde. Incognita was named "?" at first, a campaign was made to name them, like the "Doritos X-13D Flavor Experiment" campaign. The bags were also black. It should be noted this campaign was run in 2007.[13]
  • The Netherlands
    • Doritos are available in: Nacho Cheese, Pure Paprika, Cool American†, Sweet Chili Pepper and Honey BBQ.[14]
  • Sweden
    • Doritos are available in: Nacho Cheese, Pure Paprika, Cool American†, Sweet Chili Pepper and Honey BBQ.[15]
  • Japan
    • Wasabi
  • Middle East
    • Doritos are available in: Cheese, Sweet Chili Pepper, and Sizzling BBQ


†Cool American and Cool Original (UK only) is the flavor known in the United States as Cool Ranch.[citation needed]

[edit] Sponsorship

Doritos was the main sponsor of Wolverhampton Wanderers F.C. for the 2002/03 and 2003/04 seasons, the latter of which was spent in the English Premier League. Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage."[16] The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that "his body will stop producing bright orange waste."[17] In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.[18]

[edit] Advertising

Doritos started the Crash the Super Bowl competition in late 2006, initially allowing internet users to submit their own Doritos commercial to the Crash the Super Bowl website where a winner was chosen by judges and internet voters. Crash the Super Bowl 2 in 2007 allowed unknown musical artists to submit their music to the contest website where it was voted upon in a series of voting rounds until a winner was chosen. The winner's music was featured in a 30 second commercial during the Super Bowl and received a recording contract. The winner in 2007 was Dale Backus with his "Live The Flavor" commercial[19] and the winner in 2008 was Kina Grannis with her song, "Message From Your Heart"[20]. Most recently, Doritos has embarked upon an "out-of-this-world" advertising campaign, literally beaming a 30sec ad for Doritos brand tortilla chips into a solar system 42 light years away. This project is in collaboration with EISCAT Space Centre in Svalbard, Norway. The "You Make It, We'll Play It" contest will choose the winning advertisement that is to be transmitted on June 12th, 2008. The ad will beam towards a distant star, within the Ursa Major constellation, that is orbited by planets which may harbor life.[21]

[edit] See also

[edit] References

  1. ^ a b PepsiCo's History Timeline. Retrieved on 2007-07-02.
  2. ^ Avery Schreiber, 66, Doritos Funnyman. Retrieved on 2007-07-02.
  3. ^ "Doritos Girl" Ali Landry Scores A Three-peat at Super Bowl XXXV in New Doritos Commercial. Retrieved on 2007-07-02.
  4. ^ Memorable quotes for Wayne's World (IMDB). Retrieved on 2007-07-02.
  5. ^ a b Frito-Lay : Doritos brand Tortilla Chips
  6. ^ Collisions page at Doritos.com
  7. ^ Doritos' X-13D web page
  8. ^ The Smith's Snackfood
  9. ^ Doritos Canada
  10. ^ Doritos China
  11. ^ Pepsico France
  12. ^ Frito Lay Germany
  13. ^ Doritos Official Site Mexico
  14. ^ PEPSICO BENELUX - Merken van PepsiCo
  15. ^ PEPSICO BENELUX - Merken van PepsiCo
  16. ^ Colbert video from Comedy Central
  17. ^ Doritos still the word for Colbert. Retrieved on 2008-03-20.
  18. ^ For the First Time-Ever 'The Colbert Report' Hits the Road - 'The Colbert Report: Dorito's Spicy Sweet Pennsylvania Primary Coverage From Chili-Delphi. Retrieved on 2008-04-04.
  19. ^ Crash the Super Bowl XLI
  20. ^ Crash the Super Bowl XLII
  21. ^ http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/03/07/scispace107.xml

[edit] External links