DNA (newspaper)
From Wikipedia, the free encyclopedia
| DNA | |
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| Type | Daily newspaper |
| Format | Broadsheet |
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| Owner | Diligent Media Corporation |
| Editor | Sudhir Agarwal |
| Founded | July 30, 2005 |
| Language | English |
| Price | Rs 1 to 3 |
| Headquarters | Mumbai |
| Circulation | 270,000 |
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| Website: Official site | |
Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, India, launched on July 30, 2005. Targeted at a young readership, it is Mumbai's fastest growing newspaper in any language. It is also the fastest growing English language newspaper in India.
A high-profile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors.[1][2] The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values.[3] The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.[4][5]
DNA is owned by Diligent Media Corporation, a joint venture between media industry majors – the Dainik Bhaskar Group and Essel Group. [5]
Contents |
[edit] Editorial board
DNA’s editorial board includes managing director Sudhir Agarwal, R Jagannathan (Executive Editor all editions), Ayaz Memon, Malavika Sangghvi, Sathya Saran, Sidharth Bhatia and Vinay Kamat.
[edit] Editorial stand
The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analyses and interactivity, DNA provides readers with a composite picture of Mumbai and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity.
[edit] Format
DNA is the first daily newspaper in India to introduce an all-colour page format.
The paper is broken up into sections. The main section includes an interactive Speak Up page, and City, Nation and World news pages. There is also an Editorial page, and a technology page (Evolutions).
The other sections include Sports and After Hours. The latter section is a 10 page section with news from Bollywood, classifieds, and other such topics.[3]
There are also three zone-targeted supplements for Thane, West Coast and Navi Mumbai, in which Navi Mumbai suppliment is a daily pull out and the other two are bi-weeklies.
The daily pulloutsspecial sections include JobSmart, Glory, Bricks 'N' Mortar and Life 360. The Sunday edition features two magazines - a women's magazine called Me, and a children's magazine called YA! Young Adults
[edit] Circulation
According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readership in Mumbai city is 518,000 in the February-May 2006 period.
In March 2006, the Indian Readership Survey determined DNA’s readership to be 402,000. The NRS numbers show that DNA’s readership has increased by 1,16,000 over the April IRS figures.
On February 11, 2007, DNA announced that its paid circulation has crossed 400,000. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures.[6] E & Y submitted its report in July, putting its paid circulation at 270,000.
Meanwhile, the readership figures released by NRS 2006 show DNA had the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA was by far the fastest growing newspaper in that city, giving it the second largest circulation among Mumbai newspapers.
[edit] References
- ^ APPU. "DNA warfare rocks Mumbai", April 16, 2005.
- ^ Gautam Chakravorthy and Ashok Bhattacharjee. "Newspapers battle in Mumbai", International Herald Tribune, JULY 15, 2005.
- ^ a b "DNA NEWSPAPER - REVIEW", 1 August, 2005.
- ^ Debashis Bhattacharyya. "Mumbai’s battle will quickly spill over to New Delhi", The Telegraph - Calcutta, August 21, 2005.
- ^ a b Indiantelevision.com Team. "'DNA' gears up for a price war", Indiantelevision.com, 10 June 2005.
- ^ Bhupesh Trivedi (1 June 2006). DNA commissions E&Y to certify circulation. Indian Media Observer (issue #26).
