Dirt Devil
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| Dirt Devil | |
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| Type | Division |
| Genre | Home Care |
| Founded | 1905 |
| Headquarters | Glenwillow, Ohio |
| Products | Vacuums, Carpet Machines, Canister Vacuums, Hand Vacs, Stick Vacs |
| Owner | TTI Floor Care North America |
| Website | http://www.dirtdevil.com/ |
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Please help improve this section by expanding it with: Basic company data (number of employees, approximate revenue & profits). Further information might be found on the talk page or at requests for expansion. |
Dirt Devil is a brand name of household vacuum cleaners and floor care. It is an icon[citation needed] and one of the best selling in the United States[citation needed]. There are two main units: Power for large houses, and RV unit for smaller houses or apartments, as well as a number of other floor care products including hand-held vacuum cleaners and carpet shampooing machines.
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[edit] Company history
The company was founded 1905 in Cleveland, Ohio, USA. In 1955 they built the first household vacuum with a patented Cyclone system. Since then over 25 million have been sold. Originally the company was called "Royal Manufacturing" and made vacuum cleaners with metal cases. In the 1980s they began selling the mass-market "Dirt Devil" line with plastic cases; originally the packaging said "Royal Dirt Devil" but over the years the name "Royal" appeared in smaller and smaller type until it vanished entirely from the package. Today the brand is "Dirt Devil", though they still manufacture the "Royal" line, though it is much more expensive and of a higher quality than Dirt Devil, and the corporate legal name is the rather anonymous "TTI Floor Care North America". TTI stands for TechTronic Industries, a Hong Kong-based firm and the makers The Hoover Company, Vax, and other vacuum cleaners.
[edit] Slogans
"Nothing escapes the power of a Dirt Devil" (1995–2005)
"Fight Dirty" (2005-present)
[edit] Classic Red Hand Vac
In 1984, Royal introduced the Dirt Devil Hand Vac. The hand vac has a rotating brush for cleanup on stairs and furniture, plus a hose for hard to reach spots. The hand vac became the largest selling handheld vacuum in the United States selling more than 25 million which made Dirt Devil open its door to newer product innovations.
In 1996, the Ultra Hand Vac was introduced with more suction and built-in stretch hose. The Ultra Hand Vac is still available at some retailers and department stores.
In 2005, Dirt Devil gave the hand vac a makeover calling it the Dirt Devil Classic Hand Vac. The Classic has twice the power of the classic red hand vac with a HEPA Filter and a bagless dirt cup. The Classic is available at various retailers.
[edit] Broom Vac
In 1996, the Broom Vac debuted and became the most selling stick vacuum in the United States. The Broom Vac is a rechargeable stick vacuum used for mostly bare floors; the user sweeps with it and vacuums the pile, it does not require bags.
In 2005, Dirt Devil came out with a completely different Broom Vac, with 9 color options, longer battery life, and more suction. They are available at various retailers and department stores.
