Designit

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Designit
Type Private
Founded 1991
Headquarters Aarhus, Denmark
Key people David Fellah, CEO
Anders Geert, Chief International Officer
Mikal Hallstrup, Chief Visionary Officer
Industry Strategic design
Product design
Brand and communications
Interactive design
Service design
Instructional design
Design research
Employees 70 (2008)
Website www.designit.com

Designit is a strategic design consultancy, with offices in Aarhus, Copenhagen, Munich, Oslo and Paris. With some 70 staff, it is one of northern Europe's biggest design consultancies.

The strategic design consultancy was founded in Aarhus, Denmark, in 1991 by industrial designers Anders Geert, David Fellah and Mikal Hallstrup.[1]

Originally focused on product design, Designit today offers product design, brand and communications solutions, interactive design, service design, instructional design and design research.[2]

Designit aims to help businesses, organisations and societies realise their potential through design. It emphasises a strategic approach based on collective creativity, multi-disciplinary teamwork and client involvement.[3]

Contents

[edit] Designs and clients

Designit delivers solutions for business sectors such as finance, pharmaceutical, home electronics, telecommunications and homeware.[2]

Many of Designit’s clients are international leaders in their field, such as healthcare company Novo Nordisk and modern energy supplier Vestas.

Several Scandinavian designer brands are on Designit's client list: Georg Jensen, Louis Poulsen (now Targetti Group) and Stelton. The consultancy also works for influential Danish institutions, such as FTF, Denmark’s second largest union, and Realdania, a strategic foundation for the built environment.[2]

Amongst Designit’s first designs was Bang & Olufsen’s BeoCom 3 telephone and user interface design, which became an iconic feature of the company’s telephone design.[4] Other design icons include the FlexPen for Novo Nordisk, the world’s best-selling insulin delivery device,[5] and the Helping Hand for Bang & Olufsen Medicom.[6]

In 2008 the consultancy won the project to develop a design vision for Copenhagen Metro’s new City Circle Line, due to open in 2018. The project constitutes one of the most important transport designs in Denmark ever. Once complete, the metro will represent one of the most advanced transport systems in the world.[7]

[edit] Management

David Fellah is CEO of Designit in Denmark.[8] He is also a board member of INDEX:, a non-profit network organisation based in Copenhagen that focuses on design to improve the lives of people worldwide. The INDEX: AWARD is the biggest design award in the world and is presented every two years in Copenhagen.[9]

Anders Geert is Chief International Officer. He is also on the board of representatives at Kolding Design School in Denmark.

Mikal Hallstrup is Chief Visionary Officer. He is also a board member of the Danish Design Association, founded in October 2007 to promote the professional and international status of the country’s design sector. Hallstrup is also an advisor for the Danish Ministry of Culture regarding design education.

Assistant Managing Partners include Claus Jepsen, Director of Product Design, and Martin Delfer, Director of Brand and Communications. Delfer’s previous positions include Global Brands Manager for Shell International in London and Marketing Director for Berlingske Tidende, one of Denmark’s leading newspapers.

[edit] Designit Pilots

Designit Pilots is a worldwide network that gathers information for Designit and its clients on consumer trends and behaviour. Members take digital photos of certain aspects of their lives. Designit analyses this material to offer insight into clients’ target groups.[10]

[edit] Awards

  • iF product award 2008 - Max-Tiburón MP3 Sport for Maxfield[11]
  • iF product award 2008 - MusicPal for Freecom[11]
  • iF product award 2008 - 5020 phone for Kirk[11]
  • iF communication award 2007 – Cross media for PRO TEC
  • iF communication award 2007 - Print media for IFHP
  • iF communication award 2007 - Corporate communication for the Architects’ Association of Denmark
  • red dot design award 2007 - 21st Tablewear collection for Stelton[12]
  • iF product award 2007 - 21st Tablewear collection for Stelton[13]
  • red dot design award 2005 - i:cons USB stick for Stelton[14]
  • INDEX 2005 Top Nominee - Helping Hand from Bang & Olufsen Medicom[6]
  • GOOD DESIGN Award 2005 - Helping Hand from Bang & Olufsen Medicom[6]
  • iF Product Design Award 2005 - Helping Hand from Bang & Olufsen Medicom[6]
  • FX Design Award 2001 - Planar light fixture for Thorn Lighting
  • Danish Design Council Award 1997

[edit] External links

[edit] References

  1. ^ Our story. Designit. Retrieved on 2008-04-28.
  2. ^ a b c Marcus Aggersbjerg (2008-03-28). Designit: Den anonyme gigant (PDF) (Danish). Berlingske Tidende. Retrieved on 2008-04-28.
  3. ^ Designit A/S. University of Aarhus. Retrieved on 2008-04-28.
  4. ^ BeoCom 3 ISDN Telephone. Bang & Olufsen. Retrieved on 2008-04-28.
  5. ^ Novo Nordisk. Designit. Retrieved on 2008-04-28.
  6. ^ a b c d Another design award for The Helping Hand from Bang & Olufsen Medicom. Bang & Olufsen (2006-01-03). Retrieved on 2008-04-28.
  7. ^ Rambøll and Atkins Win Major Contract for the New Copenhagen Metro City Circle Line. Rambøll Group (2007-10-11). Retrieved on 2008-04-28.
  8. ^ Team. Designit. Retrieved on 2008-04-28.
  9. ^ INDEX:2007 People. INDEX. Retrieved on 2008-04-28.
  10. ^ Designit Pilots. Retrieved on 2008-04-28.
  11. ^ a b c Designit scoops iF awards (2007-11-28). Retrieved on 2008-04-28.
  12. ^ 300-305 Stelton 21st. Stelton. Retrieved on 2008-04-28.
  13. ^ Stelton 21st wins iF Product Design Award (2007-02-01). Retrieved on 2008-04-28.
  14. ^ Maria Lotz (2005-04-07). Red dot awards 2005 til dansk design (Danish). Dansk Design Center. Retrieved on 2008-04-23.

[edit] See also