Blueprint: Design Your Life

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For other uses, see Blueprint (disambiguation).

Blueprint: Design Your Life is a bimonthly women's interest magazine published by Martha Stewart Living Omnimedia. MSLO has announce that they intend to release 2 test issues in May and August 2006, with an initial base circulation of 250,000, and plans to begin regular bimonthly publication in 2007. [1] The first issue was released May 1, 2006.

The magazine is being targeted at women age 25-40, and will compete with magazines such as Real Simple (whose former editor Tom Prince will be heading the new magazine [2]) and Domino for readers. It has been recognized as a move by the company to become more competitive in the younger demographic, and diversify its interests outside the core Martha Stewart brand. [3]

Martha Stewart Living Omnimedia will close Blueprint after its January/February 2008 issue, moving it to the web and to special issues of Martha Stewart Weddings.[4]

[edit] References

  1. ^ Martha Stewart Living Omnimedia (12 January 2006). MSLO to Introduce New Lifestyle Magazine 'Blueprint' in May 2006. Press Release.
  2. ^ Julie Bosman. New York Times (12 January 2006). Martha Stewart Plans to Publish New Magazine.
  3. ^ Diane Brady. Business Week (17 January 2006). Martha Needs Some Polish.
  4. ^ Ives, Nat (2007-12-10). Blueprint folding after less than 2 years (HTML). Crain's New York Business. Retrieved on 2007-12-18.

[edit] External links

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Annual Revenue:▲ $209 million USD (FY 2005) · Employees: 660 · Stock Symbol: NYSE: MSO · Website: www.marthastewart.com