Data pimping

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Data pimping is a pejorative term used to describe the act of an Internet service provider (ISP) profiting from the illegal sale of its users' personal clickstream data.[1] The practice of data pimping first appeared through British Telecom's secret and "illegal" trials of the controversial Webwise system developed by Phorm, a former spyware company.[2][3][4] The phenomenon of data pimping is being researched and utilized by several ISPs, both in the United Kingdom and the United States.[5]

Contents

[edit] See also

[edit] Behavioral targeting

[edit] ISPs employing data pimping

[edit] Partnered with Phorm

[edit] Partnered with NebuAd

[edit] References

  1. ^ Net think thank: Phorm is illegal
  2. ^ BT's 'illegal' 2007 Phorm trial profiled tens of thousands
  3. ^ BT and Phorm secretly tracked 18,000 customers in 2006
  4. ^ ISP data deal with former 'spyware' boss triggers privacy fears
  5. ^ American ISPs already sharing data with outside ad firms
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