Image:Darrers bag.jpg

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Fair use rationale for use in the article Darrers:

It contributes significantly to the article by identifying the subject;
It provides information about the company's branding in a way that text cannot;
It is the subject of commentary within the article;
It was widely distributed without charge for the purposes of promotion and advertising;
No free alternative can be made of this image featuring a copyrighted logo which would adequately give the same information;
It is low resolution and does not supplant any market role of the image;
It is only used for informational and educational purposes.

[edit] Licensing

This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.

It is believed that the use of some images of promotional material to illustrate:

the person(s), product, event, or subject in question
where the image is unrepeatable, i.e. a free image could not be created to replace it
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.