Danish Rahi

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Danish Rahi (Urdu: دانش راہی) is a designer, music producer, singer, humanitarian and a strategist from Pakistan. He gained popularity as a pop singer in 2003 when his ground-breaking debut album FIZA-The Evolution took the market by surprise with a well-sequenced global release. He achieved his Bachelor of Arts in Computer Graphics from Troy State and Masters in Design Management from Pratt Institute New York. As a child he was influenced by painting, keyboards, traveling. He was ambitious, devoted to higher learning and improving his talents in design and music. Danish was inspired by his parents, internationally respected painters and also by bands & musicians like Pink Floyd, Yanni and BT. He never wanted to be just one type of person. He knew he wanted to sing when he was five years old and performed his first concert at the age of seven. He also ran track and played squash but was mostly occupied by playing in cover bands like, Amadeus and The Symphony Slaves. The artsy and distinctive music videos produced in New York, airing on all major music networks in South Asia quickly became popular because of the high-end visual effects and design oriented composites. Danish Rahi is the first artist from Pakistan to be aired on the satellite radio, he is also one of the few artists from that region to have accomplished a sequenced worldwide distribution by having his work available everywhere from a Best Buy or Barns & Noble store in New Jersey to local street shops in Karachi. ([1])

"I wanted to serve my fan base in the best way possible but at the same time I created the album as a strategic evaluation device. The first album provided my team with enough data to quantify the success ratio, analyze gaps & opportunities and evaluate defects. It will help me in the restructuring and enhancement processes needed for the creative industry in Pakistan and develop incentives for our talents" Danish Rahi ([2])

Danish Rahi comes from a family of influential celebrities. His father Sir Mansoor Rahi, a renowned painter, is considered to be a national treasure with hundreds of international shows, multiple awards and decades of contribution in developing the art industry of Pakistan.

Danish Rahi coined the term “PAKISH” as part of his "Nation Branding" strategy and developed the theory of "Neo-Consciousism" discussed in his book.