Customer centricity

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Customer centricity refers to the orientation of a company to the needs and behaviors of its customers, rather than internal drivers (such as the quest for short term profit).

Customer Centricity is a trademarked term for a program at the University of Pennsylvania's Wharton School of Business.[1]

[edit] Notes and references

  1. ^ The Customer Centricity Program, upenn.edu. Retrieved on 2007 June 25.
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