Crunch Fitness Studio

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Crunch fitness studios (www.crunch.com) is a chain of fitness centers formerly owned by Bally Total Fitness Holding Corporation based in New York City with 31 locations in New York, Los Angeles, Miami, Chicago, Atlanta and San Francisco. The official name of the company that runs the Crunch fitness studio brand is AGT Crunch Acquisition LLC.

Crunch charges on average $49 to $149 joining fees; $84 to $99 per month (single vs. multi-gym), personal training averaging $55 to $68 per session. Class themes are fun-based (Beach Body, Caribbean Rhythms) and include boxing. A "Pole dancing" routine is popular as well.

The Wall Street Journal compared several fitness studies such as Equinox, LA Fitness, 24 Hour Fitness, and Crunch. The article mentions that: "Each rep's pitch highlighted a different kind of consumer appeal: Crunch offers a "gritty" experience, with boxing sessions and unconventional classes (the rep mentioned "pole dancing" several times); Equinox offers a "spa" environment (and spa services), four tiers of personal training (from couch potato to elite) and extensive yoga/Pilates classes; 24 Hour Fitness appeared to promote weight loss, and the rep told us that 24 Hour's trainers must complete nutrition training and include a "meal plan" with client workout plans; LA Fitness worked a "sports-lifestyle" angle by offering "team sports" (such as basketball) at gyms, a nice way to inject fun into fitness."

"Crunch's location seemed airless and a bit basement-like. Machines were slightly older, and the club's signature boxing workout -- offered in a top-floor cardio area -- seemed an inventive way to work out, but potentially disturbing to cardio buffs. (The rep said that, au contraire, onlookers like it.) Top 40 music played, but at low volume. We liked the class varieties, but not the club's class "reservation" requirement."

"Reps at 24 Hour Fitness and Crunch tried to dis the competition to help us make our decision. But to us the big picture wasn't that complicated: No-frills gyms (LA Fitness, 24 Hour Fitness) offered low monthly rates, while boutique gyms (Crunch, Equinox) charged more but tried to do more in return." "Scoring a Deal on a Gym Membership" Wall Street Journal article from April 17, 2008

Sale by Bally Fitness Studios

On January 20, 2006, Bally Fitness Studios completed the sale of the chain of health clubs operated under the “Crunch Fitness” brand along with certain additional health clubs located in San Francisco, California. Currently, two health clubs constituting part of the Crunch Fitness chain that could not be transferred to the purchaser at closing are being managed by the purchaser as part of the acquired business until the parties secure consents necessary to complete the transfers. We received the $45 million purchase price at closing (less $2.25 million deposited in an escrow account to cover any required purchase price adjustments), plus $0.5 million in purchase price adjustments, as consideration for the transaction. In connection with the transaction, the Company sold property and equipment with a net book value of approximately $13 million and goodwill and intangibles with a net book value of approximately $27 million as of December 31, 2005. SEC Form 8-K found on Edgar-Online.com

AGT Crunch Acquisition LLC also runs www.onlineccs.com which is a support website for other companies.

Crunch produced a controversial video (directed by Thomas Richter) that shows a "head-crushing" by using your index finger and thumb which was first made popular by the Canadian sketch comedy group: "The Kids in the Hall". Example on YouTube

Senior Employees:

1- Mike Neff, Vice President at AGT Crunch Acquisition LLC; Vice President at Crunch Fitness

2- Jonathan Lay, Senior Financial Analyst at AGT Crunch Acquisition LLC

3- Brent Leffel, ex-manager of AGT CRUNCH ACQUISITION LLC

4- William Fanelli, ex-Senior Vice President at CRUNCH CFI CHICAGO, LLC

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