Crown Center

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Crown Center
Image:Crown center logo.jpg
Location 2450 Grand Boulevard
Kansas City, MO 64108
Opened 1971
Owner Hallmark Cards
Operator Hallmark Cards
Architect Edward Larrabee Barnes (master)
Tenants Halls Crown Center

Hallmark Crown Center

Coterie Theatre

Capacity 85-acre commercial complex

Crown Center is a commercial complex in Downtown Kansas City, Missouri located between Main Street and Grand Boulevard to the west and east, and between Pershing Boulevard and Union Hill to the north and south. It is anchored by Halls, a shopping and entertainment district, which is owned and operated by Hallmark Cards. The neighborhood contains numerous residences, retail establishments, entertainment venues, and restaurants (including the American Restaurant, one of only three Mobil four-star restaurants in Missouri). It is also home to Kansas City's two largest hotels, the global headquarters of Hallmark Cards, and the headquarters of Kansas City's three largest law firms.

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[edit] History

Before the First World War, Downtown Kansas City was heavily populated and bustling. The area today home to Crown Center was an extension of the Union Hill historic neighborhood. Gradually, however, the center of population for the metro area moved south, and by the Second World War the area today comprising Crown Center had become dilapidated. Although Hallmark had maintained its headquarters at 26th Street and Grand Avenue since 1922, the headquarters itself and nearby Union Station comprised the only non-slum in the area. Instead, what there was were old warehouses, used car lots, and vacant buildings.

In 1966, Donald J. Hall, Sr. became President and CEO of Hallmark Cards, taking over from his father, Joyce Hall. Joyce Hall had long wished to develop the area around the corporate headquarters, and with his new leadership Donald Hall quickly made it known that he wished to renew the area entirely. Hallmark quietly began acquiring all the property surrounding its headquarters, and consulted with urban planning experts about the possibility of creating an experimental "city within a city" on the property. The City of Kansas City formally approved the plans for Crown Center (named after the Hallmark corporate symbol) by the end of 1967.

The master design was prepared by Edward Larrabee Barnes. Harry Weese designed Westin Crown Center Hotel (in which Signboard Hill is included in the design as a waterfall); Norman Fletcher designed the first residences. Henry Cobb of the I.M. Pei firm designed 2600 Grand office and Dan Kiley laid out the park in the south area of the complex. Warren Plattner, designer of Windows on the World, designed the interior space at the American Restaurant when it was operated by Joseph Baum (who also operated The Four Seasons and the Rainbow Room).[1]

[edit] Today

Crown Center from the Liberty Memorial
Crown Center from the Liberty Memorial

Today, the shopping and entertainment complex itself features three levels of shops and restaurants, a set of grand open air fountains, movie theatres, an ice skating rink, and overstreet walkways leading throughout the complex and even to Kansas City's Union Station. One of the most notable stores is the Halls department store designed by Paul László. The complex also includes a 45-story Hyatt Regency Crown Center hotel (which was Missouri's tallest building when built), a Westin hotel, and two upscale residential apartment skyscrapers. Kansas City's three largest law firms maintain their headquarters in other skyscrapers in the neighborhood. The neighborhood's grounds are replete with parks, fountains, green spaces, and unique sculptures.

Hallmark Cards's global headquarters campus is located on an 85-acre section on the eastern side of Crown Center.



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