Croc O' Shirt

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In 1980, at the height of the Izod Lacoste fad, a Richmond, Virginia company named Mad Dog Productions released the Croc O'Shirt, a satirical take-off on the Lacoste shirt. Sold primarily through mail order, the shirts were a hit with "anti-preppies." In 1983, Lacoste filed suit against the company claiming trademark infringement. The lawsuit garnered a lot of publicity worldwide (see Time magazine article). The suit was eventually settled out of court, allowing Mad Dog Productions to sell the shirts for another year. Mad Dog Productions also went on to release other novelty gift items such as the Horse Shirt (a take-off on Polo shirts which attracted a similar lawsuit from Polo Fashions, Ltd.), the Silent Vigil Foam Rubber wind chimes, and Earl the Dead Cat.