Cotton Research and Promotion Act

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An Act passed by Congress in response to the declining market of cotton, in order to build consumer demand and "sell the story of American upland cotton",^[1] . Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low 34 percent.

With this, a commercial advertising program began especially targeted at women 18 to 34, with the slogan "The feel of cotton".

References:

http://deltafarmpress.com/mag/farming_new_cotton_ads_2/ http://www.cottoninc.com/CottonAdvertising/