Corporate design

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Corporate design of the German flag
Corporate design of the German flag

A corporate design is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all the elements are arranged in a distinguished design and pattern.

This includes dictating what ink pantones should be used in the coloring, and what typefaces.

Governments may have corporate designs as well. On June 2, 1999, the German federal cabinet introduced a corporate design for the flag of Germany.[1]

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[edit] References

  1. ^ (German) Federal Government of Germany (17 December 2007). Primärfarben. Corporate Design Documentation. Retrieved on 2008-02-26.

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