Corn Pops

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A box of Corn Pops.

Corn Pops is a breakfast cereal made by Kellogg's, described by the company as "crunchy sweetened popped-up corn cereal." Originally called Sugar Pops in 1951, and later Sugar Corn Pops, the name was changed to "Corn Pops" and then, in January 2006, the name of the cereal was changed to Pops only to be changed back after a few months of poor reception.^{[citation needed]} In mid 2007, Corn Pops launched its first line extension in many years called "Chocolate Peanut Butter Pops".

[edit] Description

Corn Pops are made from milled corn and have a flattened spherical shape. Canadian Corn Pops taste very different; it has been suggested that the American type is sweeter. It also has a different texture. Canadian Corn Pops are closer to Kix cereal.

The cereal is known for going stale much faster than other cereals and to mitigate this it is packaged in a foil-lined bag, different from most other cereals. [1] The Canadian verison is packaged in a standard plastic bag.

Mexican Corn Pops do not contain wheat or wheat ingredients, making them suitable for wheat-allergic individuals. American Corn Pops are produced in American factories and do contain wheat. [2]

[edit] Marketing

Although the cereal contains partially hydrogenated fats, it is marketed as trans-fat free since the amount of trans fat per serving is less than the threshold 0.5 grams/serving.[3] [4]

Numerous ad-campaigns used John Williams' theme from Jaws. For many years the mascot for the cereal was "Sugar Pops Pete", a furry critter dressed as a cowboy with two "six-shooters" with red and white spiral-striped barrels. In the early 1980s, "Poppy" a female porcupine represented the cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by then industry standard "part of a complete breakfast" tagline.