Content Delivery Platform

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A content delivery platform (CDP) is a Software as a Service (SaaS) content service, similar to a content management system (CMS), that utilizes embedded software code to deliver Web content.

Instead of the installation of software on client servers, a CDP feeds content through embedded code snippets, typically via javascript widget, Flash widget or server-side Ajax (programming).

A CDP is not a CDN (Content delivery network). CDNs are utilized for large Web media and do not depend on embedded software code. A CDP is utilized for all types of web content, even text-based content.

Alternatively, a content delivery platform can be utilized to import a variety of syndicated content into one central location and then re-purposed for Web syndication.

The term Content Delivery Platform was coined by Feed.Us software architect John Welborn during a presentation to the Chicago Web Developers Association.^[1]

In late 2007, two blog comment services launched utilizing CDP-based services. Intense Debate and Disqus both employ javascript widgets to display and collect blog comments on websites.

In March 2008, TechCrunch reported that WetPaint is preparing a "embeddable" Wiki that will deliver its wiki service as a CDP to externally hosted Websites.^[1]