Talk:Comfort (fabric softener)

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[edit] Reading like an advertisement

Phrases like "extra luxurious softness", "brought to life using the magic of..." are (IMNSHO) not NPOV nor phrased like an encyclopædia. In addition, I not sure that the long section on the "Clothworld" ad campaign is justified; such a high level of detail about a recent campaign is rather odd, particularly with no mention of previous campaigns. The section is also unreferenced. Stannered 16:17, 1 June 2007 (UTC)