CompuAdd
From Wikipedia, the free encyclopedia
CompuAdd Corporation was an Austin, Texas manufacturer of personal computers. It assembled its product from components manufactured by others.
CompuAdd created generic PC clone computers, but unlike most clone makers, had a large engineering staff. CompuAdd also created a Multimedia PC (MPC), the FunStation, and a Sun workstation clone, the SparcStation 1.
CompuAdd operated a chain of retail computer stores in the United States. In 1993, CompuAdd shut down all retail operations and filed for Chapter 11 bankruptcy.
CompuAdd was the largest clone PC manufacturer in Austin, Texas until 1993 and outsold PC's Limited (bankrupted and renamed Dell Computer Corporation). CompuAdd sold PCs to corporate, educational and government entities. CompuAdd Computers 386 was on the US Army's Mobile Missile System in Gulf War 1 (1991) and it was rated and tested by the Army for that use.
CompuAdd also had a strong server line and all of its systems were superior to Dell Computer systems at the time[citation needed].
CompuAdd was two years ahead of its local competitor Dell Computers (PC's Limited) in catalog sales and had over 2000 retail stores at the time bankruptcy was filed.
Due to losses from debt owed by PC's Limited, and the default on over 1500 retail stores (lease agreement with Trammell Crow), the debt to income ratio was much more than the corporation could sustain and went through a liquidation process of all its assets.
At the height of CompuAdd's reign, it had over 100 sales people. CompuAdd policy was to not allow any Sales Rep to have the same name, so many chose their own names like Austin, Houston, Travis, Lamar, and other Texas geographically known places and historic people.[citation needed]
Bill Hayden was the Founder and CEO of CompuAdd Computer Corporation until its final day.
Corporate Marketing slogan at time of demise was: Customer Driven by Design.
