Communicology

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Communicology is:

Communicology© The Study of the Structure and Dynamics of Communication and Change. -when all behaviour (Bateson) and experience (Fleiner & Sjøbakken) is defined as communication - The Study of what is In Common. Communicology is the result of decades of subjectdevelopment/research within a range of subjects and fields: educational science, counseling, health, therapy, negotiation, cooperation, management, etc. and research within those fields. The material is built upon a research-approach best characterized as comparative studies of practitioners, methods, theories, models etc. within and between various subjects and fields. Similarities and differences in vast amounts of information, knowledge, competence, concepts etc. have been studied for identifying, elucidating and making accessible "masterkeys" - the active ingredients in Communication and Change.
There is also an ongoing testing of potential "keys". The result is a new, interdisciplinary meta-discipline:
Communicology © - Communication and Change which is accessible through an educational training-programme leading up to Interdisciplinary Meta Competence (Copyright Sjøbakken & Fleiner 1995).
Meta Competence refers to two factors: the summary of vast amounts of expert knowledge and competence in competence. The field, the material, and the competence are all interdisciplinary because the keys; are valid across fields and subjects and on different system levels (individual, relation, group, organization etc.)
The parameters in the material are simultaneously tools to carry out high quality changework, a filter to recognize keys", quality criteria for evaluation and an interdisciplinary language for description. This implies that the knowledge basis is highly comprehensive (extensive) and the material compressed/comprehended (small).
The application-potential and the range of uses is great. It can be applied to all contexts as well as all system levels -"any human activity" - where the goals can be described as Change, and the means as "Communication".
Scientific base and support: *The new discipline builds upon a long and generally academic tradition: the communicationtradition in general (including systemic thinking), and, since the 1950's, Gregory Bateson and the Palo Alto-school in particular. *The research and subject-development by Jorunn Sjøbakken & Truls Fleiner since the 1970's, which is mainly inspired by Bateson's interdisciplinary ambition and John Grinders' competence-research since the early 1970's. *The result of all this is supported by systemic brain-research a la Matti Bergström. This, altogether, draws the distinct outline of a new paradigm regarding both tangible interdisciplinariness and the approach towards research and practice in other respects.

Ref.: www.communicology.eu

Communicology is the study of the art and science of communication. It is specifically related to the advertising, marketing and media industry. Communicology refers to the myriad ways a marketing campaign connects a brand (or service) to a consumer via an engaging communication strategy. Someone who studies communicology is called a communicologist.

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