Category:Complemention (Marketing)

From Wikipedia, the free encyclopedia

Complemention was developed in the early 70's by Frank Kurka, then at C Computer Corporation (CCC) later Perkin Elmer Computers.

It was meant to drive product ideas develped for customers of IBM systems that did not directly compete with IBM products per se.

The idea was that customers could buy as much IBM equipment as they wanted but would look toward CCC for additional items that IBM did not have but would add value to the systems they bought from IBM.

Frank took the concept to Honeywell in 1979 to develop the Honeywee approach "A better Miniframe than IBM, A better Minicomputer than DEC."

Similar product lines include automobile "after market", PC "add in" components and other similar approaches.