Colloquy (company)
From Wikipedia, the free encyclopedia
| COLLOQUY | |
|---|---|
 |
|
| Type | Private |
| Founded | 1990 |
| Headquarters | Milford, Ohio |
| Parent | LoyaltyOne, Inc. Alliance Data |
| Website | www.colloquy.com |
Colloquy (whose trademark is capitalized COLLOQUY) is a loyalty marketing company based in Milford, Ohio.
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY, a magazine serving the loyalty marketing industry since 1990, http://www.colloquy.com (the most comprehensive loyalty web site in the world), COLLOQUY’s Research and Educational divisions, and the COLLOQUY Network (a global network of consultants certified in COLLOQUY's consulting methodology). Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe.
Contents |
[edit] Consulting Services
COLLOQUY Consulting helps Fortune 1,000 clients build and test loyalty value propositions, design segmentation plans, create dialogue marketing campaigns, perform customer analytics and deliver loyalty-marketing ROI. Our blend of practitioner experience and our global view of loyalty best practices provides a proven strategic consulting process and methodology that helps our clients in the travel, financial services, retail, business services and many other industries design, implement and execute the optimum customer loyalty solution.
[edit] COLLOQUY Network
The COLLOQUY Network is a global partnership of independent loyalty consultants and practitioners who leverage COLLOQUY’s unique brand recognition and resources and are certified in COLLOQUY’s consulting methodology. Each Network Partner has complete access to the staff, services, tools, case studies and research available from COLLOQUY.
[edit] Publishing Services
- Print: COLLOQUY, the voice of the loyalty-marketing industry since 1990, publishes a quarterly printed magazine that is free to qualified subscribers within North America. A nominal postage fee is required for print subscriptions outside North America.
- Online: Since 1997, the Colloquy.com web site has served as the industry’s first and most extensive collection of resources for loyalty marketers. The COLLOQUY Market Alert, a weekly opt-in e-mail newsletter, provides time-constrained marketers with a recap of that week’s industry news from around the globe.
[edit] Research Services
- COLLOQUY provides fee-based customized research services to interested parties. Research services include competitive loyalty program scans, custom program summaries, loyalty market-size reports, and category audits related to any target industry, global region, or specified demographic.
- COLLOQUYTalk white papers offer in-depth research and analysis about topics that concern marketers. Recent papers have covered customer analytics, CRM and loyalty trends, smart cards, private-label credit cards and business-to-business loyalty applications.
[edit] Educational Services
- COLLOQUY offers educational seminars, workshops, virtual seminars and in-house training for industry professionals around the world. The COLLOQUY faculty provides these services independently or in conjunction with trade associations, universities, private companies or governmental agencies. COLLOQUY educational events are designed to provide the best practices and strategies witnessed and executed by our experienced faculty. Practical, how-to oriented materials, financial plans and case studies provide the knowledge and tools necessary to launch or maintain successful loyalty-marketing programs. Workshops have been conducted in Brazil, Canada, France, Mexico, Malaysia, Singapore, Indonesia, South Africa, the United Kingdom, and the United States.
- COLLOQUY also operates a speaker’s bureau comprised of industry experts who have developed and delivered presentations to dozens of public and private audiences at conferences and trade shows around the world.
