Cocoa krispies

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Cocoa Krispies, (known as Coco Pops or Choco Krispis outside of the United States), is a breakfast cereal produced by Kellogg's. It is a cocoa-flavoured version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can quickly turn milk "chocolatey." The cereal was introduced in the United States in 1958. The famous coco-pop monkey mascot was first played by Tom Ronan in the early 90s.

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[edit] United States

In the United States, the cereal was renamed "Cocoa Rice Krispies" in 2003 as Kellogg's endeavoured to unite their Rice Krispies variations under a single marketing schema. In 2006, the name was returned to Cocoa Krispies, however Coco the Monkey has not returned on US packaging, and Rice Krispie mascots Snap, Crackle, and Pop also adorn the label of Cocoa Krispies.

Kelloggs has released variations of "Cocoa Krispies" such as "Cocoa Krispies Cereal Straws" and "Cocoa Krispies Choconilla."

[edit] Other markets

The cereal is known as Coco Pops in the United Kingdom, Denmark, Bulgaria, Malta, New Zealand, Ireland, Finland, Italy, Greece, Israel, France, Belgium, the Netherlands, South Africa, Hong Kong, Lebanon and Australia. It is known as Choco Krispis in Spain and Latin America. It was briefly renamed in 1998 to Choco Krispies in the United Kingdom. However after falling sales and a telephone poll in which the British public voted, its name was reverted in 1999. In Australia and New Zealand, the advertising slogan "Just Like a Chocolate Milkshake, only Crunchy" is used, while in the United Kingdom there are 2 slogans, the most widely used being "I'd rather have a bowl of Coco Pops", while the other is "Coco Pops and milk make a bowlful of fun". In these countries Coco the Monkey also known as Colin Pops remains the mascot.

Several spin-off cereals using the "Coco Pops" name, such as Coco Pops Crunchers, Coco Rocks, Coco Pops Straws and Coco Pops Mega Munchers have also been released by Kellogg's in some countries. A variety pack of Coco Pops, Coco Pops Crunchers, Coco Rocks and Coco Pops Mega Munchers has been released under the name of Coco Pops Creations, marketed as a pic'n'mix style breakfast cereal, where the consumer can create their own cereal using the four options. Recently a new cereal under the Coco Pops range called Coco pops Moon & Stars, basically some of the Rice Krispies multigrain range in chocolate.

[edit] Nutritional Value

The cereal was described "as the children's breakfast cereal that children most want to eat, but which parents would prefer that they didn't" by a parent's jury on the Food Commission in the United Kingdom. This ranking was achieved due to a level of added sugar approaching 40%, second only to Froot Loops followed up by Nutri-Grain and the promotion of chocolate as a breakfast food.

[edit] Cocoa Krispies Slogans

  • "Just like a chocolate milkshake, only crunchy!"
  • "Nothing tops Kellogg's Coco Pops, Kellogg's Coco Pops!" (UK)
  • "We'd rather have a bowl of Coco Pops" (UK)
  • "Coco Pops and milk make a bowlful of fun" (UK)
  • "Coco Pops Crunchers - Can you handle the crunch?" (UK)
  • "New Coco Pops Creations make a bowlful of fun" (UK)
  • "Coco Pops make milk go choc!"

Russell Brand & Matt Morgan frequently mention Coco Pops as they use the slogan as a call and response to check time delay on BBC Radio 2.

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