Chuck Wagon (dog food)

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Chuck Wagon was a brand of dog food made by Purina starting in the 1970s. The product is most famous for its commercials featuring a dog chasing a small covered wagon through a house. The wagon displayed the trademark red-and-white checkerboard Purina logo and would disappear into a kitchen cupboard (by literally passing through the cupboard door), thwarting the dog's efforts to capture it. The door would then be opened to reveal a bag of dog food. The ad campaign inspired a video game called Chase the Chuck Wagon.