Chewits

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Chewits are a British confectionery manufactured by the Leaf Corporation, and were originally launched in the UK in 1965. Chewits are a type of confectionery known as Taffy and come in a variety of flavours including Strawberry, Fruit Salad, Blackcurrant, rarer Orange, Lime and Lemon flavours and also come in an Xtremely Sour range. During the '90s, various limited edition flavours of Chewits were released, including such flavours as ice cream, Cola, Rhubarb & Custard and Spearmint. There has also been a "fizzy" version which left a tingling sensation on the tongue.^[1]

In the late '60s, Leaf started exporting Chewits to Scandinavia and the Middle East^[2] and has expanded greatly since then, now selling the sweet in countries such as Ireland, Sweden, Poland, Russia, the Baltic States, Australia, New Zealand and Canada.

They are one of the most popular sweets in Britain but their future may be in danger as their main factory in Southport recently closed.^[3] ^[4] Chewits' biggest competitors are Starburst and Skittles.

The brand is fronted by a green mascot, Chewie the Chewitsaurus, who is modelled to look like a dinosaur. Chewie first appeared in TV commercials in 1980, when he was known as "The Muncher" (he changed his name to Chewie ten years later).^[2]