Talk:Challenge of the Yukon
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[edit] Own a Square Inch of the Yukon!
All Things Considered just did a piece on the 19 acres of land in the Yukon that the Quaker Oats Company bought, AFAI can recall, in the 1950s, and divided up into square-inch plots with deeds stuffed into cereal boxes as premiums. But i find no relevant G-hits in WP for
- Yukon cereal
and assume we don't cover it. Give it some thot.
The piece mentioned that Quaker lost title to the land by failing to pay $37 in taxes at some point, and that Yukon land is sold without mineral rights. The promotion required adding extra shifts to meet the demand. It was inspired by someone's less notable square-inch-of-Texas-land project. The ad guy who proposed or implemented it went on to name Cap'n Crunch.
--Jerzy•t 22:01, 29 May 2008 (UTC)
