Channel 0 Sprite Emcee Africa tour
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The Channel 0 Emcee Africa tour sponsored by Sprite is a continent-wide search for the premier freestyle MC/Rapper. Starting in Accra, Ghana for the first leg, the tour will hit Tanzania, Kenya, Angola, Nigeria, and South Africa. [1] The motive of the tour is not only to find the illest freestyle MC, but to initiate international awareness of the 'street life' and surrounding social and cultural context of the localized music. In other words, the tour is attempting to better contextualize the application and reception of hip hop culture in each of the visited countries.
"Never before has a continental Hip Hop reality based competition such as this existed."[2]
The winner will receive $10,000, a video, and a song deal. With a prize like this you can expect that freestyle artists will bring their 'A' game. Due to a heightened competitive edge on an inherently combative lyrical platform, the channel 0 Emcee Africa tour is one that will bring unprecedented hype and therefore international media coverage. Leslie 'Lee' Kasumba a top hip hop radio DJ from South Africa's YFM station is the host. She also corresponds for Africanhiphop.com and has been chosen to narrate her daily experiences of traveling on the tour in what has been coined 'the Battle Chronicles.' [3]
