Captive market

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Captive markets are markets where the potential consumers face a severely limited amount of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. Captive markets result in higher prices and less diversity for consumers.^[1] The term therefore applies to any market where there is a monopoly or oligopoly.

Examples of captive-market environments include the food markets in cinemas^{[citation needed]}, airports^{[citation needed]}, and sports arenas^{[citation needed]}.

[edit] See also

• Captive audience

[edit] References