Caltopia

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Created and hosted by the Department of Cal Recreational Sports on the campus of the University of California at Berkeley, Caltopia is recognized as the largest experiential college lifestyle festival for 18-24 year olds in the nation.^{[citation needed]}

Held annually the last weekend before the start of the fall semester, the two day event, which is now entering its fifth year, provides an interactive marketing platform for campus, local and national brands to showcase their products and services responsibly to the students, staff and faculty at the # 1 ranked Public University in the world.

This past August 25 and 26 at Caltopia IV, over 33,000 attendees, 100 exhibitors, sponsors, restaurants and 100 performers entertaining the crowd helped set a new two day attendance record. A complete list of Caltopia IV exhibitors, sponsors, restaurants, list of interactive brand experiences, photo gallery and streaming video of the event can be found at www.caltopialive.com

Caltopia V will be held August 24 and 25 2007.