Calbee
From Wikipedia, the free encyclopedia
| Calbee Foods Co. カルビー株式会社 |
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| Type | Corporation |
| Founded | Tokyo, Japan (April 30, 1949) |
| Headquarters | Tokyo, Japan Tokyo, Japan |
| Key people | CEO Yasuo Nakata |
| Industry | Food |
| Products | Snacks and other foods |
| Employees | 1,302 |
| Website | Calbee Website |
Calbee Foods Co. is a major Japanese snack food maker. It was founded on April 30, 1949. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on Sept 18, 2007. [1] Its snacks are hugely popular in Asia, and are well known in the States. [2] [3]
[edit] History
| 1949 | Matsuo Food Processing Co., Ltd. was incorporated in |
| to succeed Matsuo Food Industry, in Hiroshima. | |
| 1955 | Name changed to Calbee Foods and Confectionery Co., Ltd. |
| Developed technology for producing Arare crackers from wheat flour. | |
| Introduced Kappa Arare crackers, adopting the mythical kappa* character chosen by Kon Shimizu as the product symbol. | |
| *A mythical animal from Japanese folklore. | |
| 1957 | Opened the Fukuoka, Nagoya, and Tokyo sales offices. |
| 1964 | Introduced Kappa Ebisen shrimp-flavored crackers. Kappa Ebisen |
| 1968 | Began operating the Utsunomiya Factory (Tochigi). |
| Opened the Osaka and Sapporo sales offices. | |
| 1969 | Began operating the Chitose Factory (Hokkaido). |
| 1970 | Established Calbee America, Inc. (U.S.) |
| 1971 | Introduced Masked Rider Snack, a successful product. Masked Rider Snack |
| 1972 | Introduced Sapporo Potato, a packaged potato snack. |
| Established Calbee Shokuhin Co., Inc. Sapporo Potato | |
| 1973 | Moved head office to Tokyo. Name changed to Calbee Foods Co., Ltd. |
| 1974 | Opened the Hokkaido Division and built four potato storehouses at three Hokkaido locations. |
| 1975 | Began operating the Kagoshima Factory (Kagoshima) |
| and Shimotsuma Factory (Ibaraki). | |
| Introduced Potato Chips. Potato Chips | |
| 1976 | Began operating the Second Utsunomiya Factory (Tochigi) and Shiga Factory (Shiga). |
| 1977 | Began potato chip production at the Kagoshima Factory. |
| 1978 | Began potato chip production at the Chitose Factory. |
| 1980 | Materials Division became independent as Calbee Potato, Inc. |
| Established Calbee Tanawat Co., Ltd. (Thailand) | |
| 1982 | Made Tokyo Snack Food Co., Ltd. to a subsidiary company. |
| 1983 | Began operating the Kakamigahara Factory (Gifu). |
| 1986 | Began operating the Hiroshima-Nishi Factory (Hiroshima). |
| 1988 | Began marketing cereal products in the Nagoya region. cereal products |
| 1989 | Began operating the Kiyohara Factory (Tochigi) to produce cereals. |
| Expanded cereals marketing throughout Japan. | |
| 1990 | Established Snack Food Service Co., Ltd. |
| 1991 | Established Food Engineering Institute, Ltd. (dissoluved in 2006) |
| Established NIJYUICHI Co.,Ltd. | |
| Opened the Tokyo Research and Development Center. | |
| 1992 | Established Calbee International, Ltd. (Hong Kong) |
| 1993 | Established Calbee Four Seas Co., Ltd. (Hong Kong) |
| 1994 | Completed new head office building in Kita-ku, Tokyo. |
| 1995 | Began operating the Shin-Utsunomiya Factory (Tochigi). |
| Introduced Jagarico potato snack. | |
| Established Qingdao Calbee Foods Co., Ltd. (China) | |
| Established Shenyang Calbee Foods Co., Ltd | |
| Ltd. (China) Jagarico | |
| 1996 | Established Garden Bakery, Inc. |
| Established Yantai Calbee Food Co., Ltd. (China) | |
| 1999 | Began operating the Ayabe Factory (Kyoto). |
| 2000 | Established Calnac Co., Ltd. |
| Completed the Fruit Granola Building at the Kiyohara Factory (Tochigi). | |
| 2001 | Renovated the Chitose Factory (Hokkaido). |
| 2002 | Established Calbee Four Seas (Shantou) Co., Ltd. (China) |
| 2004 | Established Oisia Co., Ltd. |
| Established Snack Salad Marketing&Technologies, Inc. (U.S.) | |
| Established the R&DDE Center for research and development. | |
| 2005 | Established Calbee Konan Co., Ltd. (Shiga) |
| 2006 | Moved and renovated the Hiroshima Factory(Hiroshima) . |
| Introduced Jagabee potato snack. |
