C4 Waterman

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C4 Waterman is a stand up paddle (SUP) surfboard company with its headquarters in Honolulu, HI. C4 also sells paddles for stand-up boards (SUB), as well as outrigger canoe paddles; they also have a line of apparel and other surfboard accessories. The full product line can be seen at their website, http://www.c4waterman.com.

C4 was founded in 2007 by Todd Bradley, Mike Fox, and Brian Keaulana^[1]. The company has expanded a great deal, with employees in Hawaii and California; the company's product is sold worldwide, with dealers in Japan, France, and Australia, as well as across the continental United States^[2].

C4 was a co-sponsor of the 1st Annual Ku Ikaika Challenge, the world's first big-wave SUP challenge. They have co-sponsored various events around the Hawaiian Islands.